Privacy Policy

1. Who We Are

Super Reel Travel Ltd is a company registered in England and Wales and is the data controller for your personal data.

Contact: privacy@superreeltravel.ai

2. Personal Information We Collect

Information You Provide Directly

We may collect:

• Name, email address, phone number
• Account details and preferences
• Content you create (saved trips, videos, comments)
• Messages and support communications
• Booking-related information (where booking features are enabled)

Information We Collect Automatically

When you use the Services, we automatically collect:

• Device information (device type, OS, app version)
• IP address
• Usage data (features used, content viewed, interactions)
• Log files and diagnostic data
• Approximate location (derived from IP)

This helps us operate, secure and improve the platform.

Information We Get From Others

We may receive information from:

• Travel partners (e.g. booking providers)
• Advertising and attribution partners
• Social login providers (if enabled)
• Analytics providers
• Payment processors (if applicable)

This may include confirmation of bookings, campaign attribution, or basic profile data.

3. How We Use Your Personal Information

We use your data to:

• Provide and operate the Services
• Enable discovery, planning and collaboration
• Personalise content and recommendations
• Process bookings via partners
• Communicate with you
• Improve product performance
• Deliver advertising and measure campaign effectiveness
• Send marketing communications (where permitted)
• Comply with legal obligations

Legal bases include performance of contract, legitimate interests, consent, and legal compliance.

4. Personalising Your Experience

Super Reel uses data (including behaviour, preferences, and inferred interests) to:

• Recommend destinations and content
• Improve relevance of videos and suggestions
• Tailor travel inspiration
• Enhance group planning features

This may involve automated decision-making, but no decisions producing legal or similarly significant effects are made solely by automated means.

5. Use of Artificial Intelligence

Super Reel uses AI and machine learning to:

• Understand user preferences
• Improve search and discovery
• Enrich travel content
• Support personalisation

AI is used to assist experiences — not to replace human judgement. Outputs may be probabilistic and should be independently verified before booking travel.

6. Marketing

You can choose to receive marketing communications, price alerts and deal notifications in the Super Reel Travel app or on our website. When you sign up or make a booking (where available), we may ask if you would like to receive marketing from us. You can opt out at any time.

If you agree to marketing, we may contact you about Super Reel Travel products and services that are similar to those you've used or shown interest in, and which we think may be relevant to you. You can unsubscribe at any time.

You can also turn off price or deal alerts whenever you like. Opting out of marketing or alerts will not affect important service messages, such as booking confirmations, account updates, security notices, or administrative communications.

You may choose to enable push notifications on your device. These may include personalised updates or promotions. You can manage or disable push notifications at any time through your device or browser settings.

We may also use your information to deliver targeted advertising on social media and other platforms. These platforms act as independent data controllers for the ads they display. You can manage your advertising preferences directly through those platforms. If you prefer not to receive targeted advertising from Super Reel Travel, you can contact us at privacy@superreeltravel.ai

Opting out in this way will only stop advertising that uses Super Reel Travel's data. You may still see similar ads based on other companies' data or platform settings

7. In-App and Online Advertising

We may work with advertising and attribution partners to:

• Show relevant adverts within the Super Reel app
• Measure campaign performance
• Understand how users discover Super Reel

This may involve cookies, device identifiers or similar technologies.

We collect information about how users interact with the app, including viewed content, searches, and other in-app actions, to understand usage, improve our services, and enhance the user experience.

We may also use device identifiers and interaction data for advertising, attribution, and measurement purposes.

Where this information is used to track users across apps or websites not owned by us — as defined under Apple's App Tracking Transparency framework — we will request your permission before enabling such tracking on iOS devices.

If you do not grant permission, this data will not be used for cross-app or cross-company tracking purposes.

You can manage advertising preferences via device settings or cookie controls.

8. Storing and Transferring Your Personal Information

Your data may be stored on secure servers operated by us or our service providers.

We retain personal information only as long as necessary for the purposes described or legal requirements. When data is no longer needed, it is securely deleted or anonymised.

9. Transfer of Personal Data Outside the UK

To provide our Services, Super Reel Travel Limited may transfer and store your personal information outside the UK, including with group companies and trusted third-party providers. We only do this where appropriate safeguards are in place in accordance with UK data protection law.

In some cases, customer support partners based outside the UK (such as in India or South Africa) may access your information to help manage or complete bookings or provide assistance. This processing is necessary for our legitimate interests in delivering efficient customer service. Where special category data is required (for example, medical or accessibility information), it will only be collected with your consent.

We protect international transfers using approved safeguards, including UK Standard Contractual Clauses, to ensure your personal information remains secure and protected.

10. Sharing Your Personal Information

We may share data with:

• Technology providers (hosting, analytics, communications)
• Travel partners (hotels, OTAs, experience providers)
• Advertising and attribution partners
• Payment providers (if applicable)
• Professional advisers and regulators
• Buyers or investors in the event of a corporate transaction

All partners are required to protect your data.

11. Accessing and Correcting Your Personal Information

You have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion
• Object to processing
• Request portability
• Withdraw consent

Requests can be made at: team@superreeltravel.ai

You also have the right to complain to the UK Information Commissioner's Office (ICO).

Data deletion instructions are available at https://www.superreeltravel.com/data-deletion.

12. Data Security

We use appropriate technical and organisational safeguards including encryption and access controls.

No system is completely secure, but we take reasonable steps to protect your data.

13. Children

Super Reel is not intended for children under 16. We do not knowingly collect children's personal data.

14. Changes to This Policy

We may update this Policy from time to time. Material changes will be communicated in-app or by email.

15. Contact

Super Reel Travel Limited

1st Floor 1 Holtspur Lane, Wooburn Green, High Wycombe, United Kingdom, HP10 0AA

privacy@superreeltravel.ai